A favourite hangout place for many, the McDonald’s outlet at Marine Cove, East Coast Park, has served a generation of Singaporeans well for the past 30 years.
Students used to visit the place for a drink after their participation at the nearby Road Safety Park. NSF (Full-Time National Servicemen) would enjoy a break there upon completion of a 5km run at East Coast Park on Saturday mornings. It was also a popular rendezvous for lovers, a birthday celebration for kids or simply a place of gathering for friends and families.
The first McDonald’s in Singapore was operated at Orchard Road’s Liat Towers in 1979. With the rapid growth of the franchise, its Marine Cove (formerly known as East Coast Recreation Centre) outlet was opened three years later in 1982. Marine Cove became popular among the crowds, with arcade (Funland), a 25,000 square-feet bowling alley (Marine Bowl), snooker saloon, theme park and other café and restaurants added over the years.
Marine Cove was formerly owned by Rock Productions, the business arm of Christian organisation New Creation. The National Parks Board (NPB) had intended to take over this popular beach haunt in September 2011, but decided to grant a six-month extension to the affected 32 tenants. The redevelopment plans of the area are not disclosed yet, but the buildings are likely to be demolished soon.
Come 18th of March 2012, this popular 30-year-old McDonald’s outlet will be closing down for good. Burger lovers can still get their fix at the new McDonald’s outlet at East Coast Seafood Centre, but in order to become a special place of fond memories, it will probably take another generation or so.
Published: 15 March 2012